Sales: Technology

Empowering the Future: Our Technological Edge in Wine and Spirits Distribution

Navigating the Dynamic Tech Landscape

In the fast-paced world of wine and spirits distribution, technology is the engine of innovation. At Murphy Distributors, we leverage VIP’s integrated mobile solutions to equip our representatives with intuitive tools, real-time insights, and powerful knowledge. This transformation elevates them from salespeople to strategic consultants and trusted partners—focused on driving growth for our retail associates.

VIP Sales App: Where Efficiency Meets Insight

Our VIP Sales App streamlines the ordering process and revolutionizes inventory management. With live data at their fingertips, our reps can:

• Instantly retrieve past orders 
• Identify products nearing expiration 
• Track real-time inventory 
• Highlight new and featured items 
• Access iDIG reports for actionable sales insights 

This comprehensive system helps our team reduce out-of-stocks, uncover new sales opportunities, and focus on strategic, consultative selling.

Seamless POS Platform: Power at Your Fingertips

Our mobile-friendly POS Platform empowers reps to place orders and request promotional materials on the go. These requests are sent directly to our in-house sign shop for rapid production and delivery. Plus, reps gain visibility into signage costs by account, improving transparency and expense management.

Retailer Portal: Convenience Reimagined

While in-person relationships remain invaluable, our Retailer Portal offers unmatched convenience. Retail partners can:

• Place orders online 
• Access invoice history 
• View images of past invoices 

This eliminates the guesswork and delays often associated with voicemail ordering, while freeing up our sales team to focus on what matters most—growing your business.

Trusted by Clients: Technology That Delivers Results

Our clients are our best endorsement. Their success stories reflect the power, precision, and performance of VIP technology in action. Join Murphy Distributors and discover how cutting-edge tools can transform your experience in wine and spirits distribution.

The future is here—and we’re ready to help you lead it.