Sales: Sales Structure

Elevating the Industry: Our Sales Approach at Murphy Distributors

Innovation and Expansion: Our Guiding Principles

At Murphy Distributors, we are committed to pushing the boundaries of what wine and spirits distribution can be. Our mission is twofold: to introduce innovative, breakthrough products and to amplify the impact of trusted, established brands—strengthening a portfolio that speaks to both tradition and trend.

Unveiling Remarkable Products

We go far beyond simple distribution. When launching a new product, we build strategic, lasting relationships with our clients—ensuring the placement is not only successful, but sustainable. Whether it’s a cozy neighborhood bar or a high-volume retail location, our team crafts customized point-of-sale strategies tailored to each environment.

Our goal isn’t just a “Sell In”—it’s a successful “Sell Through,” where products don’t just appear on shelves, but move, resonate, and create demand.

The Power of Expert Sales Consultants

Our biggest competitive advantage? Our people.
Each Murphy sales consultant is extensively trained and deeply knowledgeable across our entire portfolio. Their expertise, paired with personal client relationships, ensures every product is presented with purpose, clarity, and conviction.

Empowering with Technology

Our sales team operates with cutting-edge sales and CRM technology, enabling smarter decision-making, more efficient account management, and real-time insights. This powerful integration of human expertise and digital innovation places us at the forefront of modern distribution.

Nurturing Talent and Expertise

We invest in our team with the same energy we invest in our products. Through rigorous hiring practices, ongoing education, and industry-focused training, we ensure every member of our sales force is equipped to excel in an evolving, competitive market.

A Symphony of Success

By blending category-defining products, talented professionals, and technological excellence, we deliver a sales structure that’s more than operational—it’s transformative. At Murphy Distributors, we don’t just participate in the industry.

We lead it.